Kajabi, the leading online education platform, has officially launched a new feature allowing creators to build and launch their own branded mobile applications. This move enables content creators to bypass the complexities of traditional app development while maintaining a professional digital presence for their students.
Investment and Pricing Structure
While the service is significantly more cost-effective than custom app development, it remains a premium add-on for existing Kajabi users. Only creators who already host courses on the platform are eligible for this integration, with monthly costs ranging from $89 to $199. The top-tier plan includes a comprehensive Community feature, facilitating live video calls, interactive chats, meetups, and student challenges.
These branded app capabilities are available alongside Kajabi’s primary subscription tiers:
- Basic: $149/month
- Growth: $199/month
- Pro: $399/month
Future Updates and Revenue Models
Currently, the platform limits in-app transactions to one-time course purchases. However, Kajabi has confirmed plans to roll out subscription-based models, as well as community and coaching products, as in-app purchases. Creators should note that Apple and Google impose a 30% commission on these transactions, though small businesses generating under $1 million annually may qualify for a reduced 15% rate.
Roadmap: Customization and Offline Access
The company is prioritizing continuous platform improvements. All apps will receive automatic updates, ensuring creators always have the latest features without manual intervention. While Kajabi does not currently support deep-code customization, the roadmap includes:
- Customizable widgets for app integration
- Offline viewing capabilities
- Interactive quizzes
- Enhanced personalized user experiences
Competitive Landscape
Kajabi enters a crowded no-code app-building market, competing directly with several established players. Current market alternatives include Vidapp ($389/mo), Passion.io ($297/mo), and Thinkific ($199/mo). Other industry participants, such as Wix and Bubble, also offer varying tiers of app-building functionality, ranging from $29 to over $500 per month.