Apple has officially listed the iconic Lumon Terminal Pro—the retro-futuristic computer featured in the hit series Severance—on its retail website. The device appears in the Mac navigation menu adorned with a “New” label, catching the attention of fans browsing the storefront.
A Marketing Masterstroke, Not a New Product
While the listing mimics a legitimate hardware launch, the Lumon Terminal Pro is not available for purchase. Its presence on Apple.com serves as a high-profile advertisement for Apple TV+, specifically highlighting the three-month free trial included with any Mac purchase.
This initiative underscores the increasing importance of Apple’s services division. The sector recently grew by 4% to reach $26.34 billion in the most recent quarter, a key factor in Apple achieving record-breaking gross margins.
Expanding the ‘Severance’ Universe
Capitalizing on the show’s massive popularity, Apple has turned Severance—now officially the company’s most-watched series ever—into an expansive multimedia ecosystem. The tech giant has rolled out several official tie-ins to deepen fan engagement:
- Free Severance-themed e-books on Apple Books.
- An official podcast series hosted by Ben Stiller and Adam Scott.
- A dedicated LinkedIn profile for the fictional Lumon Industries.
- Curated playlists and an immersive NYC pop-up experience.
Behind the Scenes of the Edit
Beyond the fictional terminal, Apple is highlighting the real-world utility of its hardware in professional post-production. The company recently showcased how editor Geoffrey Richman utilizes the iMac, Mac mini, and MacBook Pro to craft the series across various environments.
Users interested in the creative workflow can visit the official Lumon Terminal Pro landing page, which includes a short film documenting the technical process behind the show’s editing.