Following its first positive cash flow report in 2024, Deezer is aggressively targeting market share by launching a suite of personalized features. The music streaming platform announced this Wednesday a strategic rollout of tools designed to grant users unprecedented control over their listening experience, including a fully customizable algorithm and new monthly data recaps.
Total Control Over Music Discovery
The standout update is the “Manage My Recommendations” section, which allows users to manually curate their discovery feed. Unlike competitors such as Apple Music or YouTube Music, which primarily rely on “hide” or “dislike” functions to dampen suggestions, Deezer now enables users to proactively exclude specific songs, artists, albums, or entire playlists from their algorithm.
To support this, a new “dislike” button—represented by a crossed-out heart—has been added. This action immediately signals to the algorithm that the user wants to permanently remove that specific track from future recommendations, offering a level of precision currently unmatched by other major platforms.
Data-Driven Insights: The “My Deezer Month” Launch
Deezer is also expanding its analytics game with “My Deezer Month.” Launching in early May, this feature provides granular monthly statistics, including top-played artists, trending genres, and precise breakdowns of listening time compared to previous months.
This initiative arrives as the company reports a 30% surge in the usage of its annual “My Deezer Year” feature at the start of 2025. While Spotify remains the industry leader for yearly recaps, Deezer aims to cultivate more frequent user touchpoints to drive retention.
Universal Sharing and Market Challenges
Starting in late April, Deezer will introduce a universal sharing feature. This allows users to share tracks via a link that directs recipients to a landing page where they can choose their preferred streaming service—including competitors like Spotify and Apple Music—to play the song. This move acknowledges the fragmented nature of the streaming market and prioritizes accessibility over platform lock-in.
These updates come at a critical juncture for the company. While Deezer is nearing profitability, it faced a decline in subscriber numbers, dropping from 10 million in 2023 to 9.7 million in 2024. These new features are clearly designed to bridge the gap against industry giants like Spotify, which currently boasts over 675 million monthly active users.