Snap is significantly expanding its augmented reality ecosystem by introducing powerful new tools within Lens Studio 5.10. Designed to empower its community of over 375,000 AR creators, the update allows developers to build sophisticated, interactive Bitmoji games directly within the Snapchat platform.
Advanced Gameplay Mechanics in Lens Studio
The latest iteration of Lens Studio introduces a robust suite of game assets aimed at fostering dynamic, back-and-forth interactions. A standout feature is the new turn-based system, which enables users to challenge friends and respond to gameplay turns seamlessly within a single session.

To support diverse creative visions, Snap has implemented a customizable Character Controller. This tool accommodates multiple gameplay perspectives, including first-person, third-person, top-down, and side-scroller modes. Furthermore, leaderboard functionality has been upgraded with standardized templates for score visualization, including global rankings and specific metrics like “friends who have played.”
Bitmoji Suite: Customization and Animation
Beyond core game mechanics, the new Bitmoji Suite provides developers with deeper integration capabilities. Creators can now utilize tools to:
- Design custom outfits for Bitmoji avatars.
- Generate unique, stylized props.
- Apply complex animations using Snap’s integrated library.
New Interactive Game Lenses
Snap is rolling out a dedicated collection of single-player and turn-based Bitmoji Game Lenses to showcase these capabilities. Users can immediately engage with:
While game Lenses have existed previously, this release marks the first time Snap has curated a collection specifically centered on social competition between friends.
Incentivizing Innovation
To encourage adoption of these new assets, Snap has launched the Bitmojiverse Challenge. Developers who utilize the Bitmoji Suite and new game assets in their projects are eligible to register for a chance to win cash prizes, further stimulating the growth of the platform’s AR gaming library.
