Moviefone, the legendary 90s go-to service for movie showtimes, is officially staging a comeback. To celebrate its 35th anniversary, the brand announced this Friday the relaunch of its mobile app and the debut of a nationally syndicated broadcast television series, aiming to recapture its cultural relevance in the digital age.
A Modern Digital Experience
The company is rolling out a new mobile application, currently entering private beta testing this month. Designed to cater to a modern, digital-first audience, the app will allow users to search for local showtimes, purchase tickets, and discover trending titles in both film and television. Beyond utility, the platform will host original content, featuring celebrity interviews, behind-the-scenes footage, and professional reviews, with a full public launch scheduled for this summer.
Strategic Pivot and TV Expansion
In addition to the app, the brand is launching Moviefone TV. This initiative aims to expand the company’s media footprint by syndicating entertainment content across U.S. television stations. While specific network details remain under wraps, the show may leverage the existing distribution reach of Made in Hollywood, a daytime series created by producer Cleveland O’Neal, who stepped in to lead the brand’s revival following the bankruptcy of former parent company Helios and Matheson Analytics in 2020.
Adapting to a New Generation
Recognizing that 80% of its current audience falls within the 18-44 age demographic, leadership is focusing on strategies to ensure long-term engagement. The upcoming TV series will incorporate social media influencers to attract younger viewers, while the broadcast strategy will extend beyond traditional television. The company confirms plans to distribute content via streaming platforms and free ad-supported streaming TV (FAST) services to combat the decline of linear viewership.
From 777-FILM to Streaming
Before the rise of Moviefone as an online ticketing giant, it defined the movie-going experience for millions through its iconic 777-FILM phone number. After being acquired by AOL in 1999 and navigating the turbulent collapse of MoviePass’s parent company, the brand is now betting on a mix of nostalgia and modern utility. Whether this rebranding successfully captures the post-pandemic cinema audience remains to be seen, but the push for a mobile-first, influencer-driven strategy marks a significant evolution for the classic entertainment brand.