Musician and entrepreneur Will.i.am is making another foray into the consumer electronics market. Partnering with LG as an “Experiential Architect,” the Black Eyed Peas star has debuted a new audio line, the Xboom by Will.i.am, unveiled this week at CES 2025 in Las Vegas.
A New Direction for LG Audio
The collaboration focuses on a specific suite of audio hardware, with Will.i.am taking a hands-on role in the development process. According to LG’s official announcement, the products have been “professionally tuned” by the entertainer to reflect his personal aesthetic and technical preferences.
The initial launch lineup consists of four distinct devices:
- Xboom Bounce
- Xboom Grab
- Xboom Stage 301
- Xboom Buds
Design Philosophy and Market Strategy
LG describes the design language of the new Xboom series as “playfully compact,” aiming to bridge the gap between high-end audio performance and pop culture-inspired aesthetics. The company credits Will.i.am’s long-standing experience in the entertainment industry as the primary driver for the product’s design, marketing, and feature set.
By leveraging his background in developing technology for creative professionals, the partnership seeks to position the Xboom line as a versatile option for consumers who prioritize both style and sound quality. The collaboration signals LG’s intent to revitalize its audio brand by leaning heavily into the celebrity-endorsed “Experiential Architect” model.
Availability
The full range of Xboom by Will.i.am products is currently on display at the LG booth during CES 2025. Consumers interested in the new hardware can expect the devices to hit the global market later in 2025.