Spotify and Liquid Death have officially unveiled the Eternal Playlist Urn, a limited-edition Bluetooth speaker designed to resemble a cremation vessel. Available exclusively in the U.S. for $495, this bizarre collaboration aims to bring music into the afterlife, with only 150 units produced.
More Than Just a Collector’s Item
Despite its morbid appearance, the urn is not intended to hold remains. Measuring 7 inches by 11.4 inches, the device houses a Bluetooth speaker integrated directly into the lid. While the technical specifications for audio quality remain unverified, the product is marketed as a way to make death “a lot less boring.”
Spotify stated that the partnership is designed to bring music to places it has never been before, effectively allowing users to curate a soundtrack for eternity.
Customizing Your Eternal Vibe
Purchasers gain access to a unique feature set. By visiting the Eternal Playlist portal, users answer specific prompts—such as “What’s your eternal vibe?” or “What’s your go-to ghost noise?”—to generate a personalized playlist. This music syncs directly to the urn’s speaker and can be shared with friends and family.
A History of Unusual Marketing
This collaboration marks Spotify’s second major hardware experiment. The streaming giant previously partnered with Ikea in 2022 to create a Bluetooth lamp speaker featuring “Spotify Tap.” The company also famously launched and subsequently discontinued its in-car device, “Car Thing.”
Liquid Death, conversely, is no stranger to extreme, irreverent marketing. The brand gained significant attention for its life-sized Yeti Casket-shaped cooler, which sparked a bidding war that ended at $68,200. Whether the Eternal Playlist Urn is perceived as a genius marketing stunt or a tasteless joke, it serves as a stark reminder of the lengths modern brands will go to secure consumer attention in an increasingly crowded market.